Sunset
Why Should I Have A Sign?
Good signage can increase a businesses’ opportunity for success and can be the difference, in this high-impluse and buying-oriented world, between success and failure. Your signs brand your business and may be the only physical indicator that you are there and want a customer’s patronage. Signs and vehicle lettering are the most affordable means of advertising available to businesses, and most businesses -- new or not -- don’t have a dollar to waste. Signs are on the job 24-hours a day, 365 days a year. The U.S. Small Business Administration says, “...signs are the most effective, yet least expensive form of advertising for the small business.”
Sign Design Tips
Below are some tips for effective sign design:

1. Keep it visible and legible.
Remember that people of all ages (with varying vision) are going to be passing by your sign so it needs to be seen easily to be read quickly.
2. Keep it simple.
Don’t crowd your signage with too many words or lines of text which are difficult to read from a distance.
3. Save the details for the sale.
Don’t attempt to sell your product on the sign -- Use it to get people interested and into your business.
4. Grab attention.
There should be something about your signage that will reach out and grab the attention of your target market.
5. Use colorful pictures and graphics.
Your signage should have well designed, colorful, and attractive graphics and/or logo to clearly grab a viewer’s attention.
6. Your signage is the customer’s first impression of you.
First impressions are lasting impressions so project an image you want remembered.
7. Aesthetics and suitability.
Your sign should be attractive and appropriate for your type of business.
8. Keep your sign near the viewer.
Put your signage as close to the street as allowable without becoming an obstruction.
9. Make it memorable.
Good signage should make your products or services, as well as your location, easy to remember.
10. Consistent visual image.
Ideally, the design and colors of your signage should compliment the design and colors of your business.
8580 Hamilton Ave.
Huntington Beach, CA 92646
(714) 968-1371
toll free (877) 929-9600
Fax (714) 374-0371
virgil@hbsunset.com